Data is a corporate asset. It reduces uncertainty about decisions. It affects behavior. In the commercial sector, it can even have its own value and be bought and sold on the open market—the primary revenue for Dun and Bradstreet, for example, is to sell its accumulated data on businesses. Like any other asset, mismanagement, inconsistent management, or corruption by quality problems can depreciate the value of data and could even have further reaching negative consequences (e.g., incorrect decisions, cost deficiencies, regulatory non-compliance, mission failure, loss of agility, loss of readiness) that can create ripple effects across the organization. So if data is an asset that needs care to maintain its value, why is it not always treated like other assets? This presentation will explore the unusual characteristics that define data and describe the four critical success factors that drive successful enterprise data management programs, which maximize data’s effectiveness as an asset.

View the presentation, Manage Your Data Like the Asset It Is