Presented by Ignatius Hsu on March 8, 2016

Bio:

Ignatius Hsu — Capital One Ignatius is a member of the Digital Analytics Team at Capital One. He led the federation of web analytics, aligning tag implementations with the priorities of individual lines of businesses. After the mid-year mark, Ignatius moved from web analytics to mobile app analytics, where he enables its fledgling iOS and Android app teams to rapidly innovate on products with the support of quality data, and enhanced reporting and monitoring. Ignatius governs over enterprise web and mobile analytics standards, crafting the data collection framework in concert with the core Digital Analytics Team. He promotes better interoperability of data within the larger digital analytics ecosystem, including data warehousing, activity logging, customer experience management, voice of customer and testing tools. Ignatius publishes articles to demystify complex processes and codify evolving standards, and works with other analytics product owners to minimize jargon and improve analytics reporting capabilities.

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